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Faction

About Faction
WE ARE THE FACTION COLLECTIVE.
Born and headquartered in the Swiss Alps, we work each morning in the shadow of majestic peaks, and in the afternoon we dance and shout from the summits.
We are passionat about protecting out nature's playgrounds. We are committed to incorporating sustainable practices across the business and sharing these values with our Collective, and driving positive change.


Lyngen alpha90 Vest
This lightweight vest is made for ski touring but is also great for general outdoor wear, especially mid to high-intensity activities, due to its excellent breathing and insulation properties.

Femund flex1 lightweight Pants
Norronas lightest and most breathable outdoor pants. Perfect for hiking and activities such as dry weather skiing or mountaineering.
Never resting, Gatorz focus is on innovation and technology to meet the needs of consumers. Crafting high-velocity, impact-resistant lenses, to pair with the durable billet aluminum frames, is just one of the many ways GATORZ pushes the envelope on performance eyewear, including ANSI Z87.1, MILSPEC Ballistic (ideal on the job, at the range and for everyday carry) and optimized polarized lens options that don’t obscure digital screens.
GATORZ are crafted to fit your lifestyle and designed to be the best eyewear for any use, whether shooting, working, or exploring the outdoors.

Holton Automatic: 101-A10-R06
The Holton Professional was developed in response to a request from a specialist branch of the military who demanded a fit-for-purpose professional watch capable of a life in the field.

CANFORD: 202-004-N01
NIVO (Night Invisible Varnish, Orfordness) dial colour-way was uncovered whilst researching the use of specific military colours.

Holton: 101-002-R04
NIVO (Night Invisible Varnish, Orfordness) dial colour-way was uncovered whilst researching the use of specific military colours.










Holton: 101-001-R06

Holton: 101-001-R06

Holton: 101-001-R06

Holton: 101-001-R06
The Holton Professional is the first new military issue watch to be created by a British watch company in more than ten years. The 101-001 model has a NATO stock number befitting of its military issued status.