Norrona
Our mission is to create the greatest outdoor products. Surrounded by the Arctic and Norwegian wilderness, the need to explore and a passion for the outdoors has always been in our DNA. We take pride in understanding and mastering the most demanding conditions nature has to offer. With relentless dedication to quality, function, design, and sustainability, we have crafted products for uncompromising adventurers through four generations since 1929. Welcome to nature.
About Norrøna
WELCOME TO NATURE
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Today, four generations later, Norrøna is still a family-owned and run company.
Norrøna are passionate and committed to advancing the boundaries of product function, with design-bred solutions to equip you with the highest-grade, weather-protective gear for your outdoor needs.
Their vision is "Welcome to nature", and Norrøna do this by executing their mission; creating the world's greatest outdoor products and offer unique adventures through responsible business.
lofoten
Big Mountain Freeride
The lofoten collection is the pinnacle of premium products for freeriding, known for its signature design, bold colors,and innovative features.
Falketind
Mountaineering
Durable lightweight. Launched with Gore-Tex' first paclite fabrics in 1998, it has developed into Norronas' most versatile collection for all seasons and any weather.
Trollveggen
Alpine Climbing
Developed for first ascents and demanding expeditions, it’s continually refined and still a pinnacle of mountaineering performance.
Find Out More
Never resting, Gatorz focus is on innovation and technology to meet the needs of consumers. Crafting high-velocity, impact-resistant lenses, to pair with the durable billet aluminum frames, is just one of the many ways GATORZ pushes the envelope on performance eyewear, including ANSI Z87.1, MILSPEC Ballistic (ideal on the job, at the range and for everyday carry) and optimized polarized lens options that don’t obscure digital screens.
GATORZ are crafted to fit your lifestyle and designed to be the best eyewear for any use, whether shooting, working, or exploring the outdoors.
Holton Automatic: 101-A10-R06
The Holton Professional was developed in response to a request from a specialist branch of the military who demanded a fit-for-purpose professional watch capable of a life in the field.
CANFORD: 202-004-N01
NIVO (Night Invisible Varnish, Orfordness) dial colour-way was uncovered whilst researching the use of specific military colours.
Holton: 101-002-R04
NIVO (Night Invisible Varnish, Orfordness) dial colour-way was uncovered whilst researching the use of specific military colours.
Holton: 101-001-R06
Holton: 101-001-R06
Holton: 101-001-R06
Holton: 101-001-R06
The Holton Professional is the first new military issue watch to be created by a British watch company in more than ten years. The 101-001 model has a NATO stock number befitting of its military issued status.